Client: Garmentory | 3 months
Garmentory is a one-stop online shopping destination for indie clothing, kind of like the Amazon of boutiques.
They reached out to me to help out with the design of their first app. I led all design in our small team of 5 (3 of whom were developers), from UX and visual design to animation.
All early iterations were done as a group with our development team on the whiteboard. Here we decided on task flows, and features we would include to simplify them.
Given our short timeline and small team, we had to be tactical with features. The “must haves” of the app for Version 1 were the video feed, flash sales, and easy methods to access product details.
Garmentory isn’t meant to blend in. The Bloom Menu allows a more open, immersive experience.
Boutiques can easily upload videos through the app, providing details on featured products individually, or entire sales.
Users can view all sales active across Garmentory’s thousands of stores, and easily filter by desired criteria.
The conversational filter gives users an intuitive way to navigate Garmentory’s ridiculously large inventory.
While the nuts and bolts of development were taking place, I started a hi-fi prototype that I’d add to as necessary. This served as a convenient means to get feature buy in, see how interactions work together, and easily make adjustments without costly dev time.
It also provided a good idea of the feel we were going for, which is difficult to determine with isolated feature videos.